Google is one of the biggest and most important companies on the Internet. With a dominant position in both the search and advertising markets, the company is perfectly positioned to not only become the world’s biggest tech company but also to keep Microsoft and Apple down as the industry continues its push toward the cloud. And by offering unique services that simply do a better job than most, Google has continued to attract millions of users, and in the process, profit heavily. But maybe sticking with Google’s Apps by virtue of the fact that the search giant is the obvious choice isn’t such a good idea any longer. There are alternatives on the Web that do a fine job of delivering a Google-like service that are just as rewarding as the real thing. Furthermore, given Google’s recent privacy troubles, making that switch from the company’s Web services to other products could be easier than ever.
The Power Problem